This past weekend I was invited to be a guest panelist at Latino iConnect, a digital marketing conference in Atlanta.
First of all, WOW. The lovely event organizers at Emprendedores Latinos were on top of everything and one of the most organized brands I have ever worked with! They went above and beyond to make sure I was well informed and prepared. I love seeing a latino-owned business operating in excellence!
The conference was extremely informative, from the moment I arrived I was jotting down notes and tidbits of info from graphic designers, branding consultants, authors, bloggers, and industry experts. I was a bit nervous being the youngest one there, but my panel was awesome and I got to meet two ladies who knew their stuff and embody what it means to be an entrepreneur- Africa Miranda and Ash Serrano.
1. What, Who, and Why
What do you offer? What does your brand/business do? It seems simple, but the more a business or even a personal brand grows, the more it needs to remember its roots.
Who is your target market? Who is looking through your website? Having a clear demographic and knowing your audience is necessary in order to connect with them.
Why? Why this brand? Why this business? Sure, analytics, orders, and data might be helpful, but in the end we're all human and we all have a reason for what we do. Having your story and your reason clear not only helps with marketing, it will also give you motivation when entrepreneurship turns out to not be as easy as it seems.
2. Don't Underestimate Social Media
It still amazes me when people make fun of how much work I put into Instagram. Social media is a job. It is a vital part of owning a business. It is a way to get your name out there that is free and fun (for me at least!) Plus it helps you connect with your customers- I love that with My Closet etc I've met amazing young women who inspire me and who honestly feel like friends. That's the power of social media.
3. Consistency is Key
I'm kind of mad at myself with this one! I wish I could post more and I'd blame time but I know that we make time for what's important to us. Consistency establishes you. Whether it be a consistent visual look on all platforms, or posting on a consistent basis, or sharing consistent content, it creates discipline.
I'm still learning and growing, but I gotta say starting My Closet etc has been one of the most rewarding things I've ever done. Huge thank you to my Mami for giving me the idea and being my partner in this little business! Thank you César Restrepo and Keren Granados for having me!